Portfolio

I am an experienced SEO and digital marketing professional, specializing in helping businesses improve their online visibility and drive organic traffic. With a strong background in SEO, social media marketing, and website development, I have successfully helped numerous clients achieve their online goals.

Experienced SEO and Digital Marketing

Client Case Study

Challenge 🚀

A client approached me with a drop in their website traffic and keyword rankings. Their competitors were outperforming them in search engine results, impacting their online visibility and business growth.

Analysis 🔍

1. Keyword Research: Conducted in-depth keyword research to identify high-potential keywords related to their industry.

2. Competitor Analysis: Analyzed competitors' strategies to understand gaps and opportunities.

3. Technical Audit: Performed a comprehensive technical audit to identify and fix on-site issues affecting SEO.

Strategy 🛠️

1. Content Optimization: Revamped existing content, ensuring it was keyword-rich, relevant, and engaging for users.

2. Backlink Strategy: Implemented a targeted backlink strategy to build high-quality, authoritative backlinks from relevant websites.

3. Technical SEO: Resolved technical issues, optimized site speed, and enhanced mobile responsiveness for better user experience.

4. Local SEO: Implemented local SEO strategies to enhance visibility in local searches.

Execution 🚀

1. Content Calendar: Established a content calendar for regular updates, ensuring a steady flow of fresh, optimized content.

2. Link Building Campaign: Launched a link-building campaign, acquiring backlinks from industry influencers and reputable websites.

3. Mobile Optimization: Collaborated with the development team to optimize the website for mobile users.

Results 📈

1. Traffic Increase: Within the first three months, organic traffic increased by 35%.

2. Keyword Rankings: Achieved top 5 rankings for 70% of targeted keywords.

3. Conversion Rate: Improved conversion rates by 20% through targeted content and improved user experience.

Conclusion 🏆

Through a strategic combination of content optimization, backlink building, and technical improvements, client saw a significant improvement in their SEO metrics. This not only boosted their search engine rankings but also positively impacted their overall online presence and business performance.

Local Map Ranking Case Study

Powerful insights on expanding your business reach through effective local SEO strategies.

1. The Foundation: Understanding the Essence of SEO

Before implementing any strategies, it's crucial to understand the foundation of SEO. In today's digital landscape, having a strong online presence is key, and that begins with a solid understanding of the basics.

2. Targeted Approach: Creating Area-Specific Website Pages

To be found in specific areas, towns, or cities, it's essential to have dedicated pages on your website stating that you provide services in those locations.

3. Google Business Profile Optimization: Elevating Your Presence

The strategy involves optimizing your Google Business Profile. It is advised to process the right services and areas to your profile, enhancing your visibility on local searches.

5. The Triangle Method: A Comprehensive SEO Strategy

The triangle method involves seamlessly integrating your SEO efforts on your website, Google Business Profile, and garnering authentic reviews. This three-pronged approach is a game-changer for boosting your online presence.

6. Crafting Reviews: Turning Clients into Advocates

Reviews play a pivotal role in local SEO. Learn how to guide your clients to provide reviews that not only commend your services but also include essential keywords and location details, contributing to higher search rankings.

7. Brightlocal/Local Falcon: Assessing Your Local SEO Standing

It is a valuable asset in assessing your current rankings in specific areas. This tool provides insights into where you're excelling and areas that need improvement.

8. Traffic Light System in SEO Reporting: Stay Informed

SEO reporting, helping you track your progress and understand the impact of your efforts. Learn how to adjust your strategy based on crucial performance indicators.

9. Phone Call Tracking: A Vital Metric

In the digital era, phone calls remain a significant metric. Discover why tracking phone calls is essential and how to adjust your strategy based on seasonal trends.

10. Regular Checks: Ensure Consistent SEO Success

Lastly, I emphasize the importance of regularly checking and evaluating your SEO strategies. Whether you're doing your own SEO or working with an agency, staying informed is key to sustained success.

Challenges

1. Low Online Presence: The client’s website had minimal traffic and was not ranking in the top 50 search results for relevant keywords.

2. No Local Optimization: The Google My Business (GMB) profile was incomplete and unoptimized.

3. Poor On-Page SEO: The website lacked proper meta tags, internal linking, and relevant content.

4. Weak Backlink Profile: No quality backlinks to build authority in their niche.

Steps Taken to Achieve Results

1. Initial Audit and Strategy

I conducted a comprehensive audit to identify issues and opportunities:

• Analyzed competitor websites for keyword insights.

• Found technical SEO issues like broken links and slow site speed.

• Evaluated the client's existing content and its relevance to target keywords.

2. Keyword Research

• Targeted high-intent local keywords, such as:

  • “Landscaping services in Denver”

  • “Tree trimming near me”

  • “Lawn care Denver CO”

• Focused on long-tail keywords with lower competition, like “affordable landscaping in Denver.”

3. On-Page SEO Optimization

• Updated Meta Tags: Crafted unique, keyword-rich meta titles and descriptions for all pages.

  • Example: “Top Landscaping Services in Denver | Green Valley Landscaping”

• Optimized Headers: Added H1, H2, and H3 tags with primary and secondary keywords.

• Improved Content: Created service-specific landing pages targeting each keyword. For example:

  • Tree Trimming in Denver: Included FAQs, pricing, and benefits.

  • Landscaping Design Services: Highlighted unique features with customer testimonials.

• Internal Linking: Linked related pages for better crawlability and user navigation.

4. Technical SEO Fixes

• Improved Page Speed: Optimized images, minified CSS/JS, and implemented caching.

• Fixed Mobile Responsiveness: Ensured the website looked great on all devices.

• XML Sitemap and Robots.txt: Submitted an updated sitemap to Google Search Console for indexing.

5. Local SEO and GMB Optimization

• GMB Setup: Fully optimized their Google My Business profile by:

  • Adding business details, services, and high-quality photos.

  • Publishing weekly GMB posts with offers and updates.

• NAP Consistency: Ensured consistent Name, Address, and Phone number across all directories.

• Customer Reviews: Encouraged satisfied customers to leave positive reviews, which boosted trust and rankings.

6. Off-Page SEO

• Quality Backlinks: Built backlinks from:

  • Local directories (e.g., Yelp, Angie’s List).

  • Guest posts on industry-related blogs.

  • Local press coverage (e.g., “Top Landscaping Services in Denver”).

• Social Media Signals: Shared blog posts and offers on social platforms to drive traffic.

Results Achieved

Within 6 months, the client saw remarkable improvements:

1. Keyword Rankings:

   • “Landscaping services in Denver” moved from not ranked to #2.

   • “Tree trimming near me” reached #1.

2. Traffic Growth:

   • Organic traffic increased by 120%.

3. Lead Generation:

   • Website form submissions and phone calls grew by 120%.

4. GMB Performance:

   • Ranked in the Google Maps 3-Pack for all major keywords.

   • Monthly profile views increased from 200 to 500+.

Key Takeaways

• Local SEO is Essential: Optimizing GMB and targeting local keywords is crucial for small businesses.

• Content is King: High-quality, keyword-rich content drives both rankings and conversions.

• Consistency Pays Off: Maintaining regular updates, posts, and link-building efforts sustains long-term growth.

Another GMB Result